Events

2014 Events

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STEEL HORSE ALLEY

Thursday – Sunday July 17-20, 2014

Steel Horse Alley is 10 blocks on Western Avenue in downtown Muskegon dedicated to "motorcycles only" one weekend per year. Huge crowds gather to admire the unique motorcycles parked along the street and/or cruise the strip. They also visit the official Budweiser beverage tents with live free entrainment and contests, sample the food offerings, and check out the many motorcycle vendors. 

BudweiserLogo

FREE LIVE ENTERTAINMENT/ BUDWEISER BEVERAGE TENTS/ BAND SCHEDULE

All Four Days – July 17, 18, 19 & 20 --NO COVER--

Enjoy free live bands, contests, and cool Budweiser Beverages in all 3 of the official Bike Time beverage tents. Bands and contest schedule will be posted after it has been finalized.

BEVERAGE & FOOD TENTS - VENDOR BOOTHS - LIVE ENTERTAINMENT

STUNT SHOWS - BURNOUT PIT - CONTESTS - AND MORE ALL WEEKEND LONG

Event Hours 
Thursday July 17 Bonus Night Concert        6pm – 11pm (Arena Lot Budweiser Beer Tent)
Friday July 18                                                     9am – 11pm
Saturday July 19                                                9am – 11pm
Sunday July 20                                                  9am – 4pm

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 Be-Rock-4

"LET THERE BE ROCK" A Live Tribute To Early AC/DC

Thursday July 17, 2014
Budweiser Beverage Tent at the Arena Lot (Corner of 4th & Western - aka Steel Horse Alley)      

Bike Time will again kick off on Thursday night with a FREE bonus concert. Get ready for some hard rockin' head banging as "Let There Be Rock" a Live Tribute to Early AC/DC burns up the stage at 9pm. Getting the party started at 6pm is the very talented "Pop Fiction". 

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The Stray Cat LEE ROCKER
Friday July 18, 2014

Presented by Subaru of Muskegon at My Auto Import

Sub-MyAuto

Lee Rocker from the legendary music group The Stray Cats will be singing, playing, standing on, spinning and rocking his giant upright bass on Friday July 18. His new show features classic Stray Cats hits like "Rock this Town," "Stray Cat Strut," "Bring it Back Again" and "Sexy and Seventeen." Rocker also performs slamming renditions of songs of other musical icons like Elvis Presley, Willie Nelson and The Beatles. Joined by guitarist Buzz Campbell, guitarist/slide player Brophy Dale and San Francisco's maestro session drummer Jimmy Sage, The Stray Cat's Lee Rocker delivers an incredible concert experience for music lovers of all ages. Concert will be held at Steel Horse Station concert area located at Hot Rod Harley-Davidson. Partial proceeds to the American Red Cross.

-The Stray Cat Lee Rocker 
- Delilah DeWylde & the Lost Boys
 -The Concussions

Gates Open at 6pm. Tickets are $10. Advanced tickets on sale now at Hot Rod Harley-Davidson.

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38 SPECIAL
Saturday July 19, 2014

Presented by Subaru of Muskegon at My Auto Import

Sub-MyAuto

The "Wild-Eyed Southern Boys" of 38 SPECIAL will be "Rockin' Into The Night" on Saturday July 19.  After more than three decades together, 38 SPECIAL continues to bring their signature blast of Southern Rock to over 100 cities a year. Their many Gold and Platinum album awards stand in testament to the endurance of a legendary powerhouse. Most associate the band with their arena-rock pop smashes, “Hold On Loosely,” “Rockin’ Into the Night,” “Caught Up in You,” “Fantasy Girl,” “If I’d Been the One,” “Back Where You Belong,” “Chain Lightnin’,” “Second Chance,” and more – Timeless hits that remain a staple at radio, immediately recognizable from the first opening chord, and paving the way to their present-day touring regimen. Concert will be held at Steel Horse Station concert area located at Hot Rod Harley-Davidson. Partial proceeds to the American Red Cross.

-38 Special                  
-Let There Be Rock
-Yard Sale Underwear

Gates Open 6pm. Tickets are $15. Advanced tickets on sale now at Hot Rod Harley-Davidson.

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bikeshow2

EXTREME CUSTOM BIKE SHOW
Friday July 18 & Saturday July 19, 2014

Presented by Spectro Performance Oils & Great Lakes Ford of Muskegon

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The custom bike show will again be located at Hot Rod Harley-Davidson in the lower level lot near the concert venue. See some of the country's best custom builds. Cash prizes. Registration fee $50.


Friday July 18
Registration            7am to 11am
Show Times           12pm to 6pm

Saturday July 19 
Show Times            10am to 5pm
Awards                      6pm

Classes

  *   FreeStyle - 1st Place Cash Prize: $1,500
  *   MOD Harley - 1st Place Cash Prize: $1,000
  *   Radical Bagger - 1st Place Cash Prize: $750
  *   Retro MOD - 1st Place Cash Prize: $750

The winner of the MOD Harley class receives a complementary entry into the AMD Invitational Custom Bike Show at the Milwaukee Rally during the Harley-Davidson 111th celebration.

.Pre-Register Here.

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TEAM RELENTLESS STREET BIKE TEAM STUNT SHOW 

Presented by Babbitts Sports Center 

BABBITTS FunTAG

July 18, 19 and 20 - 2014
Budweiser Beverage Tent at the Arena Lot (Corner of 4th & Western - aka Steel Horse Alley)

Friday Show Times..........1:45 pm, 6:15 pm
Saturday Show Times.....12 pm, 3 pm and 5 pm
Sunday Show Times........12 pm, 3 pm

Team Relentless Street Bike stunt motorcycle team will be entertaining the crowd with their display of extreme wheelies, burnouts and seemingly impossible stunts. The team will perform several times per day next to the Budweiser Beverage Tent in the Arena Lot  (Corner of 4th & Western - aka Steel Horse Alley).

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WContest

LUMBERTOWN BEARD BARONS WHISKER CONTEST

Saturday July 19, 2014
1 pm, Budweiser Beverage Tent at Hot Rod H-D (upper lot near Terrace)

You have some great facial hair? Braided, curled or just all natural show, it off at this new fun contest. Sign up at the tent on Saturday prior to the event. Free to compete and free admission to the beverage tent.

Awards will be given in (5) categories: best mustache, partial beard, full beard under 3', full beard 3-8", full beard 8"+


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 TattooContest

TATTOO  CONTEST

Saturday July 19, 2014
4pm, Budweiser Beverage Tent at the Arena Lot (Corner of 4th & Western - aka Steel Horse Alley)

Show off your tats at this always popular contest. Sign up at the Arena Lot tent on Saturday prior to the contest. Free to compete and free admission to the beverage tent. Awards for best sleeve, best realistic, best black & white, and best overall.

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 MissBikeTime

MISS BIKE TIME CONTEST

Saturday July 19, 2014
6pm, Budweiser Beverage Tent at the Arena Lot (Corner of 4th & Western - aka Steel Horse Alley)

Cheer on your favorite contestant as she competes for the title of Miss Muskegon Bike Time.  

1st place: $250 cash prize, Miss BIke Time Sash, Trophy

2nd place: $175 cash prize, Trophy

3rd place: $75 cash prize, Trophy

Photo session following the event for 1st, 2nd and 3rd place winners.

Contestants can sign up in advance by filling out the below form and returning it along with a tasteful photo. On-line registration deadline is July 16th.

Due to time constraints the number of contestants will be limited.  If there is still space available, contestants may also sign up at the Arena Lot tent on Saturday prior to the contest. Sorry, no former "Miss Bike Time" grand prize winners are eligible to compete.

Miss Bike Time Registration Form


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BurnOut

A.B.A.T.E. BURNOUT CONTEST

Friday, July 18, 2014 
4pm, Hot Rod H-D Parking Area (Lower Level)

Roll in and Light ‘um up at the A.B.A.T.E. burnout contest. Awards & prizes for the top competitors.

Registration in the lot prior to the start of the contest. Free to compete and free to watch.


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BullRide

BUNGEE TRAMPOLINE , MECHANICAL BULL & ROCKWALL 

Thursday - Sunday, July 17-20, 2014
Corner of 6th Street & Western Ave (aka Steel Horse Alley) in the Bellabay Realty lot

Pricing: Mechanical Bull $5, Rockwall $6, Trampoline $7 or try all 3 for only $10.

Thursday...............................5 pm – 9 pm
Friday .................................12 pm – 8 pm
Saturday.............................11 am – 8 pm
Sunday...............................11 am – 4 pm

Bull Riding Competition

Friday .................................9 pm –11 pm
Saturday.............................9 pm – 11 pm

Entry fee $15. Prizes for 1st, 2nd and 3rd place.

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 Police

MI STATE POLICE & MSF RIDING DEMONSTRATIONS

Friday ................................12 pm – 6 pm
Saturday.............................9 am – 2 pm
Sunday................................9 am – 4 pm

Michigan State Police Motor Unit troopers and Motorcycle Safety Foundation Rider Coaches will provide riding demonstrations and answer questions about motorcycles, motorcyclist training, and traffic safety throughout the weekend.

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Nat-Guar

NATIONAL GUARD & VETERAN'S MILITARY DISPLAYS

July 18, 19 and 20 - 2014

The National Guard and Veteran's Association will have military displays and games for the kids all weekend. Displays will be located near the Depot on Steel Horse Alley.

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BLESSING OF THE BIKERS

Sunday, July 20, 2014

8:30 AM - Steel Horse Station / Hot Rod Harley-Davidson 

Everyone is welcome to this Sunday morning worship service and blessing of the bikers. Enjoy the music, meet friends and share the faith.

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PatriotRide2

PATRIOT RIDE 

Sunday, July 20- 2014

Hot Rod Harley-Davidson Parking Lot

Registration Begins...........9:00 am (Hot Rod Harley)

Ride Leaves.....................10:30 am (Hot Rod Harley)

Ride Returns...................NOON (Western Ave.- Steel Horse Alley)

Take a police escorted non-stop scenic ride of the area with 200+ of your closest friends. Ride is approximately 1.5 hours and begins and ends at Hot Rod Harley-Davidson. Suggested donation is $10 per person. Ride donations go to Every Women’s Place and the Veterans Association. 

Patriot Ride Route Map

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